Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Site of the Week: Holm Marcher & Co.

By Liz Sullivan
May 2, 2016
Site of the Week: Holm Marcher & Co.

Holm Marcher & Co. is a headhunting agency based in Copenhagen. Their site has several nice features but its storytelling strategy is what earns the spotlight as our Site of the Week.

The site opens with a black field and a short, clear introductory sentence. One hardly has to wait a beat before the black screen automatically retracts to deliver a (somewhat) more familiar website structure. Already, I’m interested. The drama is quick and minimal but powerful enough to compel user engagement.

Holm_Landing

Just a few seconds more on the homepage deliver the rest of the story via a vertical scroll. While the structure itself is more ordinary, the experience stands out because of the continuous narrative gracefully choreographed by the user as they scroll.

Holm Knock Knock

The content units on the homepage don’t simply sit as disinterested neighbors on a plane. In this site, the message of one unit bleeds into the next, telling a story as the site unfolds. The user is guided with images, graphics and minimal words without the usual burden to interpret a takeaway. The site is doing the work, and, as a result, the brand personality really shines. 

Holm Bus

Holm Who

The same storytelling strategy is carried throughout the site. Even in areas with more utilitarian content, management of the user journey and courteous delivery of content continues.

This is courteous design at its finest!