Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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Site of the Week: History through interactivity

By Mark Ledgerwood
April 15, 2016
Site of the Week: History through interactivity

The Jews of Warsaw certainly isn’t about branding. Instead it is a site that tells the Jewish history in the city of Warsaw, Poland past and present. Using a series of interactive maps, videos, a graphic-novel style of story telling, and personal insight, site visitors encounter a powerful, thought-provoking experience. 

One could easily be overwhelmed by the amount of content available, but instead good design allows visitors to pick and choose their own experience and easily navigate the site. That seems to be the point. A ton of content can be a great thing and it can be delivered in ways that don’t lead to clutter and an overwhelming user experience. Using features like video, interactive maps, rollovers, slide out, engaging illustration and storytelling, we can transform the barrage of information into a powerful user experience.