ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Site of the Week: History through interactivity

By Mark Ledgerwood
April 15, 2016
Site of the Week: History through interactivity

The Jews of Warsaw certainly isn’t about branding. Instead it is a site that tells the Jewish history in the city of Warsaw, Poland past and present. Using a series of interactive maps, videos, a graphic-novel style of story telling, and personal insight, site visitors encounter a powerful, thought-provoking experience. 

One could easily be overwhelmed by the amount of content available, but instead good design allows visitors to pick and choose their own experience and easily navigate the site. That seems to be the point. A ton of content can be a great thing and it can be delivered in ways that don’t lead to clutter and an overwhelming user experience. Using features like video, interactive maps, rollovers, slide out, engaging illustration and storytelling, we can transform the barrage of information into a powerful user experience.