Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site of the Week: History through interactivity

By Mark Ledgerwood
April 15, 2016
Site of the Week: History through interactivity

The Jews of Warsaw certainly isn’t about branding. Instead it is a site that tells the Jewish history in the city of Warsaw, Poland past and present. Using a series of interactive maps, videos, a graphic-novel style of story telling, and personal insight, site visitors encounter a powerful, thought-provoking experience. 

One could easily be overwhelmed by the amount of content available, but instead good design allows visitors to pick and choose their own experience and easily navigate the site. That seems to be the point. A ton of content can be a great thing and it can be delivered in ways that don’t lead to clutter and an overwhelming user experience. Using features like video, interactive maps, rollovers, slide out, engaging illustration and storytelling, we can transform the barrage of information into a powerful user experience.