Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site Of The Week: Engineer For The Week

By Alexis Thornlow
January 8, 2018
Site Of The Week: Engineer For The Week

Engineer For the Week is a week-long extracurricular program that provides high school students with practice using computer science skills while they explore the world of engineering. The logo is comprised of block letters for the acronym, which is separated out and used as individual icons for the four main pages in the navigation.

Each page in the navigation is placed in one of four corners in the website browser. They are color-coded and used as a device to track which page the user is on when the interior pages are being viewed. For instance, the About page's headline color is yellow, Showcase's headline is pink, and so on. Upon clicking on any of the navigation buttons, the menu changes from four corner icons to a traditional one  

 Keeping with the block-letter theme, diamond shapes and squares appear throughout the interior pages to reinforce the brand. On the Showcase page, in "Celebrating Achievement," a diamond is used to portray four highlights of the seminar which hold four images inside for Hackathon, Mentoring Sessions, Award Ceremony and Workshops. What I liked the most about this section is that you can view each highlight three ways: by clicking on the left and right arrows; clicking on any of the radio buttons; or clicking on one of the diamond-shaped images behind the one that's currently active.

This website looks fun, is easy to use and appeals perfectly for its target audience -- tech savvy highschoolersClick Here to visit the website.