Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site of the Week: Consider Movement

By Gabby Bryant
November 10, 2017
Site of the Week: Consider Movement

Ignore the content. This isn't about words on the screen or the quality or images. Strip everything down to black and white movement. When you visit Maeve Baerriere's site, a platform dedicated to showcasing Maeve's talent for edible art, you'll notice the movement, the flow. Everything is connected. Pages glide from one to the next logically and systematically. The motion is graceful and intentional. Simple? Maybe not so much. When we discussed the site as a group in a meeting earlier this week, it was argued that this type of motion was frustrating to users, was too much. I am inclined to agree, but more so when it comes to websites where, as a user, I am trying to find something or do something. The purpose of this site, and many of its kind, is primarily artistic and informative and not meant for the ultimate user experience. Sometimes it's just cool.