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Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Site of the Week: Bloomberg LP

By Gabby Bryant
April 28, 2017
Site of the Week: Bloomberg LP

Switching this up a little here—this week, I've chosen to delve into the world of apps. Go to the Bloomberg LP website and you may not be blown away, but if you were to download the Bloomberg LP app, I bet you'd be pleasantly surprised. Although the site is well organized and displays some pops of color here and there, especially for a site that discusses pretty technical and business-focused information, the app is even easier, and in my opinion, much more enjoyable, to navigate.

Like many apps these days, when you download the Bloomberg LP app, you're prompted with a few "how-tos" of the app—how to share, how to search, how to save, etc. The ability to personalize. Once you get inside, it's a different ballgame. Content is easy to read with large headlines and images, limited narrative on landing pages, and user-friendly navigation. You can jump from section to section on the app using the navigation bar in the footer to scroll through latest news, markets, media and a "discover" section. The nav isn't bogged down by long sub-nav sections that users must scroll through. Once you're under a section (which, conveniently, all have different distinguishable highlight colors), sub-navigation is a breeze to click through and explore.

The app is colorful, uncomplicated to digest (besides some of the actual content...) and worth a peak. Instead of focusing on a rich mobile site, Bloomberg obviously made the effort to build a full, vibrant app to cater to its users. Do you remember the last time you searched "Bloomberg LP" on your phone's browser? I thought not. For someone looking to digest news in a creative, yet professional way, look no further.

Is this the future for professional service offerings?