Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


Site of the Week: Armanino

By Gabby Bryant
February 14, 2017
Site of the Week: Armanino

This week's site of the week highlights a few interesting features built into Armanino, a large accounting and consulting firm's site. While the site is clean, vibrant, and easy to navigate and digest, two areas spoke to us as different and eye-catching. 

The first is an ad-like banner. Containing three action-specific items (White Paper, "Have a Question?" and eBook links), this banner pops up at the bottom of a user's screen as they scroll down any page, but then locks to the top of the rich footer at the end of the page. A smart, non-intrusive way to get click-worthy information to the user without forcing them to click to open a tab, or scroll past. 

The second feature worth noting on the site are the bios. Instead of showcasing one image for each professional, the Armanino site shows three—one headshot-type portrait and two "personality pictures."

Nothing humanizes someone more than images of them smiling candidly and comfortably. Does loosening up aid in showcasing what your firm has to offer? I don't know, but it puts a smile on my face.