ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Site of the Week: Armanino

By Gabby Bryant
February 14, 2017
Site of the Week: Armanino

This week's site of the week highlights a few interesting features built into Armanino, a large accounting and consulting firm's site. While the site is clean, vibrant, and easy to navigate and digest, two areas spoke to us as different and eye-catching. 

The first is an ad-like banner. Containing three action-specific items (White Paper, "Have a Question?" and eBook links), this banner pops up at the bottom of a user's screen as they scroll down any page, but then locks to the top of the rich footer at the end of the page. A smart, non-intrusive way to get click-worthy information to the user without forcing them to click to open a tab, or scroll past. 

The second feature worth noting on the site are the bios. Instead of showcasing one image for each professional, the Armanino site shows three—one headshot-type portrait and two "personality pictures."

Nothing humanizes someone more than images of them smiling candidly and comfortably. Does loosening up aid in showcasing what your firm has to offer? I don't know, but it puts a smile on my face.