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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Site of the Week: 7UP

By Mark Ledgerwood
October 25, 2017
Site of the Week: 7UP

How much is too much? That is the question I came away with after stumbling across a Dutch site for 7UP. It’s undoubtedly beautiful, colorful and a feast for the eyes. After I lunged for the volume control in order to shut down the annoying euro pop loop, I settled into wandering through the site. It’s a marvel of movement and interesting transitions. It’s like a candy store filled with, 'wow, maybe we should try that on the next site we do' details. This leads me to my takeaway and it’s something we wrestle with daily as we design and build sites for our clients: How much splashy movement and user feedback is the right amount? How do we walk the line between flat and boring, which we never what to be, and not cross over into the realm of over-the-top. Now I would opine that perhaps this site could have simplified the user experience just a bit, been more impactful and given the user a smoother experience while not losing any of the fun. Simplicity and good design never go out of style, and using movement to augment and enhance the experience without overwhelming the user is the way to go. Oh, and unless there is a really good reason to do otherwise, silence is golden.