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Site of the Week - The Next Rembrandt

By Karie Evans
August 14, 2017
Site of the Week - The Next Rembrandt

Rembrandt was one of the greatest visual artists in history. Vincent van Gogh was inspired by him and even called him a magician. Rembrandt’s work appears in respected museums throughout the world and is sought after by many. He died in 1669, but his latest painting was revealed in 2016? No, one of his paintings from the 1600’s was not unearthed or found in some secret place after all this time, a new painting was created in 2016 and revealed to a crowd at Cannes Lions festival. You are probably wondering how Rembrandt could have risen from the dead to paint one last masterpiece. Well, he didn’t exactly – a computer did. In a brilliant collaboration between ING and J. Walter Thompson Amsterdam, a 3D printed painting mimicking Rembrandt's exact style was made from data from Rembrandt's body of work, using deep learning algorithms and facial recognition software.

The site used to showcase the painting and the process is fantastic. It uses unique scrolling features and a zoom in/zoom out effect with almost every scroll of your mouse. It is similar to the presentation style of Prezi. Zooming in and out was clearly a distinct choice in designing the website. The website design is both modern and reminiscent of the 1600s at the same time. It gives respect to Rembrandt while showcasing what incredible things technology can do today. Conceptually, the site tells a story and leads the visitor wanting more. The site is almost as amazing a feat as the painting. Although art has changed throughout the years from traditional paintings by hand to technology dependent website design, true artistry is always recognizable.