Shopping for ServicesBy Gene Shaffer
July 17, 2016
Usually how this works is we find a cool site that we like, share it, wow the audience and then consider how a certain aspect of the site might work for our clients. This week I’ve decided to take a backward approach and first consider an aspect of a site that might work for our clients AND THEN find a cool site exemplifying that.
In the studio last week we were discussing how to approach Service Area pages differently—not only how they look, but how they might better serve our clients and respectively, their clients. Playing off that discussion, I decided to think about it a bit more. My thoughts landing me in a cart. Shopping.
Most of us today are familiar with shopping online for items we need. We can buy pretty much anything on the web. This includes clothing, electronics, vehicles, housing and even groceries. Searching for particular professional services online is really no different, right? Wouldn't sharing a similar site structure make searching for services a little more intuitive for the online users and market? With this in mind, my next task was to find a site that demonstrated a beautiful online shopping experience.
Holzweiler is a Norwegian brand that launched in 2012 with a luxury scarf collection. In 2014 they expanded to produce their first clothing line, paying attention to exquisite qualities and materials, creating playful basics and blending progressive ideas with classic ideals.
The site is as beautiful and creative as the clothing. While I enjoyed the experience of the site as a whole, what I was really interested in was the shopping page. Turns out it has exactly what I was looking for. A shopping page with a nice tidy grid, impressive imagery and clear messaging. From the landing page I clicked on an item to get more information, which brought me to a detail page that continued the elegance from the page before. Now a prominent image, specific messaging and a clear call to action, as well as consistently designed and appropriate related items, take over the page.
In my mind, I immediately began to replace the Spring/Summer Collection Eagle Leather Jacket in Cognac with any number of litigation, accounting or consulting services. And just as the jacket has a description, so would the service. Complete with who and how to get in touch, as well as related services, representatives, news and accolades.
Clearly working backwards gives you a different perspective. Whether or not that perspective is any good…who knows.
Shop ’til ya drop.