ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Bleeding edge thinking on branding and marketing

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Rubber Duckies, 2015 Best in Show: Identity

By Greenfield/Belser
May 19, 2016
Rubber Duckies, 2015 Best in Show: Identity

Greenfield/Belser initiated the Rubber Duckie Awards six years ago as a way to reflect upon its work during the past year. Everyone votes. And although it’s an internal award, the results are surprisingly close to the awards we win every year from our peers in the industry. So why a “rubber duckie”? Whenever a creative session ground to a halt, Burkey would say, “How about a duck!” Nothing’s sillier than a duck. Tension punctured; mood lifted; creativity resumed.

Last week, we featured our Best in Show for Advertising Campaigns. Following this category is Best in Show for Identity. This category focuses on logo, stationary, graphic standards and firm folder design. Each piece was taken into consideration when voting. Not all clients had work done for each category, not all winners had work for each category. That being said, these are the top three who walked away with an award for Best in Show Identity. The 1st place winner of this category was Wenderoth for its logo, stationary and folder design. The 2nd place winner of this category was City Park Alliance for its logo design. Finally, the 3rd place winner of this category was Vedder Price for its logo, stationary, graphic standards and folder design. 

We can say there is disagreement among us about what wins or even makes it as a finalist; still, we hope the work shown is a source of interest. For more inspiration, be sure to check out complete case studies in our work section.

1st Place Winner: Wenderoth

Wenderoth_Identity_RD

2nd Place Winner: City Park Alliance

CPA_Identity_RD

3rd Place Winner: Vedder Price

Vedder_Price_Identity_RD