Rubber Duckies, 2015 Best in Show: IdentityBy Greenfield/Belser
May 19, 2016
Greenfield/Belser initiated the Rubber Duckie Awards six years ago as a way to reflect upon its work during the past year. Everyone votes. And although it’s an internal award, the results are surprisingly close to the awards we win every year from our peers in the industry. So why a “rubber duckie”? Whenever a creative session ground to a halt, Burkey would say, “How about a duck!” Nothing’s sillier than a duck. Tension punctured; mood lifted; creativity resumed.
Last week, we featured our Best in Show for Advertising Campaigns. Following this category is Best in Show for Identity. This category focuses on logo, stationary, graphic standards and firm folder design. Each piece was taken into consideration when voting. Not all clients had work done for each category, not all winners had work for each category. That being said, these are the top three who walked away with an award for Best in Show Identity. The 1st place winner of this category was Wenderoth for its logo, stationary and folder design. The 2nd place winner of this category was City Park Alliance for its logo design. Finally, the 3rd place winner of this category was Vedder Price for its logo, stationary, graphic standards and folder design.
We can say there is disagreement among us about what wins or even makes it as a finalist; still, we hope the work shown is a source of interest. For more inspiration, be sure to check out complete case studies in our work section.
1st Place Winner: Wenderoth
2nd Place Winner: City Park Alliance
3rd Place Winner: Vedder Price