Rubber Duckies, 2015 Best in Show: eHoliday CardBy Greenfield/Belser
June 6, 2016
Greenfield/Belser initiated the Rubber Duckie Awards six years ago as a way to reflect upon its work during the past year. Everyone votes. Although it’s an internal award, the results are surprisingly close to the awards we win every year from our peers in the industry. So why a “rubber duckie”? Whenever a creative session ground to a halt, Burkey would say, “How about a duck!” Nothing’s sillier than a duck. Tension punctured; mood lifted; creativity resumed.
Last week, we featured our Best in Show for Direct Mail/Invites. Following this category is Best in Show for eHoliday Cards. This category focuses on creative direct-to-target campaigns. Each piece was taken into consideration when voting. Not all clients had work done for each category, not all winners had work for each category. That being said, these are the top two that walked away with an award for Best in Show eHoliday Cards. The 1st place winner of this category was Hemenway & Barnes for its "H is For..." holiday card. The 2nd place winner of this category was Cole Schotz for its holiday season eCard.
We can say there is disagreement among us about what wins or even makes it as a finalist; still, we hope the work shown is a source of interest. For more inspiration, be sure to check out complete case studies in our work section.