Rubber Duckies, 2015 Best in Show: WebsitesBy Gabby Bryant and Dillon Vita-Finzi
April 22, 2016
At the end of each calendar year, Greenfield/Belser asks its entire staff to judge its own work. We call it the Rubber Ducky Awards (too long a story to tell why). We vote on the projects we consider the most successful and share the reasons behind our choices of winners. At the end of the day, we choose a “Best in Show” from these 13 categories: Best Website, Best Mobile Site, Best Microsite, Best E-Marketing Campaign, Best Holiday and E-Holiday Card, Best Video, Best Single Advertisement, Best Advertisement Campaign, Best Identity, Best Brochure, Best Direct Mail Piece and Best Event Marketing.
Below you will find out who walked away with awards for best Website, Mobile site and Microsite. Nothing about this is scientific. We can say, with confidence, there is fierce disagreement about what wins or even makes it as a finalists. While we regularly enter contests and have others judge our entries (quite differently than we do), our annual free-for-all voting gives everyone a voice. Sometimes, when reasons for winners are shared, it’s an eye-opener—which is why we do it. Communication is hard and people are extremely different from one another. What others see in the work helps us all appreciate the rich diversity of our audience.
Be sure to check them out in our work section and see exactly what went into each project!