ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Rubber Duckies, 2015 Best in Show: Websites

By Gabby Bryant and Dillon Vita-Finzi
April 22, 2016
Rubber Duckies, 2015 Best in Show: Websites

At the end of each calendar year, Greenfield/Belser asks its entire staff to judge its own work. We call it the Rubber Ducky Awards (too long a story to tell why). We vote on the projects we consider the most successful and share the reasons behind our choices of winners. At the end of the day, we choose a “Best in Show” from these 13 categories: Best Website, Best Mobile Site, Best Microsite, Best E-Marketing Campaign, Best Holiday and E-Holiday Card, Best Video, Best Single Advertisement, Best Advertisement Campaign, Best Identity, Best Brochure, Best Direct Mail Piece and Best Event Marketing. 

Below you will find out who walked away with awards for best Website, Mobile site and Microsite. Nothing about this is scientific. We can say, with confidence, there is fierce disagreement about what wins or even makes it as a finalists. While we regularly enter contests and have others judge our entries (quite differently than we do), our annual free-for-all voting gives everyone a voice. Sometimes, when reasons for winners are shared, it’s an eye-opener—which is why we do it. Communication is hard and people are extremely different from one another. What others see in the work helps us all appreciate the rich diversity of our audience.

Be sure to check them out in our work section and see exactly what went into each project!

Best Website: Dorsey

Dorsey-Web2016_Home

Best Mobile Website: Hall Maines Lurgin

Hall Maines Lurgin Mobile

Best Microsite: Archer Norris

Archer Norris Microsite