Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Roig Lawyers—The Guys Next Door

By Greenfield/Belser
December 12, 2014
Roig Lawyers—The Guys Next Door

Roig Lawyers pride themselves on being nontraditional. They are a minority-owned Florida litigation firm delivering top-shelf insurance defense. Following a merger with a litigation firm in 2014, they wanted to redo their website and implement a rebranding initiative to ensure this message remained strong and to build a presence for the firm in new markets acquired through the merger. The overall objective with the rebranding was to communicate that clients receive a different kind, or even uncommon, experience when they work with Roig Lawyers. This message especially shines through in their recently launched website

Roig has put their people up close and personal on their website to showcase that they are people first and lawyers second, which is the conduit through which clients receive a different kind of experience. And more importantly, that they present the law and partner with their clients in a guy-next-door fashion. The website and rebranding initiative is meant to differentiate the firm and signal that they deliver a high-touch experience that changes how most firms approach their area of law, and how most clients experience it.

The firm’s new website and brand helps demonstrate that there are lawyers, and then there are Roig Lawyers. Flip-flops to work? You bet, as long as the judge doesn’t see them and the outcome is optimal. Experienced and reliable meets clever and easy to work with. That’s what Roig Lawyers is all about.