ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Roig Lawyers—The Guys Next Door

By Greenfield/Belser
December 12, 2014
Roig Lawyers—The Guys Next Door

Roig Lawyers pride themselves on being nontraditional. They are a minority-owned Florida litigation firm delivering top-shelf insurance defense. Following a merger with a litigation firm in 2014, they wanted to redo their website and implement a rebranding initiative to ensure this message remained strong and to build a presence for the firm in new markets acquired through the merger. The overall objective with the rebranding was to communicate that clients receive a different kind, or even uncommon, experience when they work with Roig Lawyers. This message especially shines through in their recently launched website

Roig has put their people up close and personal on their website to showcase that they are people first and lawyers second, which is the conduit through which clients receive a different kind of experience. And more importantly, that they present the law and partner with their clients in a guy-next-door fashion. The website and rebranding initiative is meant to differentiate the firm and signal that they deliver a high-touch experience that changes how most firms approach their area of law, and how most clients experience it.

The firm’s new website and brand helps demonstrate that there are lawyers, and then there are Roig Lawyers. Flip-flops to work? You bet, as long as the judge doesn’t see them and the outcome is optimal. Experienced and reliable meets clever and easy to work with. That’s what Roig Lawyers is all about.