Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Roig Lawyers Makes a Strong Business Case for Brand Differentiation

By Joe Walsh
February 5, 2015
Roig Lawyers Makes a Strong Business Case for Brand Differentiation

Marketers are in the differentiation business and lawyers are in the precedent business. Normally, the rub and tension between the two results in bland or safe law firm marketing. Enter ROIG Lawyers. The minority-owned Florida firm with statewide ambitions welcomes “different.” Being different made them successful, and changing perceptions of the firm from insurance defense to broader litigation counsel is a business imperative. Bottom line, they needed to be viewed differently.

The firm’s new website and brand helps demonstrate that there are lawyers, and then, there are ROIG Lawyers. Experienced and reliable meets clever and easy to work with. That’s what the firm is all about.

Rotating homepage of new site

ROIG Website Homepage

New professional bios and photos for the Our People section of the website

ROIG Website Bio Detail

Mobile and tablet ready and responsive

ROIG Mobile Homepage


ROIG Mobile News and Events


ROIG Mobile Practice


ROIG iPad People Landing