Roig Lawyers Makes a Strong Business Case for Brand DifferentiationBy Joe Walsh
February 5, 2015
Marketers are in the differentiation business and lawyers are in the precedent business. Normally, the rub and tension between the two results in bland or safe law firm marketing. Enter ROIG Lawyers. The minority-owned Florida firm with statewide ambitions welcomes “different.” Being different made them successful, and changing perceptions of the firm from insurance defense to broader litigation counsel is a business imperative. Bottom line, they needed to be viewed differently.
The firm’s new website and brand helps demonstrate that there are lawyers, and then, there are ROIG Lawyers. Experienced and reliable meets clever and easy to work with. That’s what the firm is all about.
Rotating homepage of new site
New professional bios and photos for the Our People section of the website
Mobile and tablet ready and responsive