Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Bleeding edge thinking on branding and marketing

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Roig Lawyers Makes a Strong Business Case for Brand Differentiation

By Joe Walsh
February 5, 2015
Roig Lawyers Makes a Strong Business Case for Brand Differentiation

Marketers are in the differentiation business and lawyers are in the precedent business. Normally, the rub and tension between the two results in bland or safe law firm marketing. Enter ROIG Lawyers. The minority-owned Florida firm with statewide ambitions welcomes “different.” Being different made them successful, and changing perceptions of the firm from insurance defense to broader litigation counsel is a business imperative. Bottom line, they needed to be viewed differently.

The firm’s new website and brand helps demonstrate that there are lawyers, and then, there are ROIG Lawyers. Experienced and reliable meets clever and easy to work with. That’s what the firm is all about.

Rotating homepage of new site

ROIG Website Homepage

New professional bios and photos for the Our People section of the website

ROIG Website Bio Detail

Mobile and tablet ready and responsive

ROIG Mobile Homepage

 

ROIG Mobile News and Events

 

ROIG Mobile Practice

 

ROIG iPad People Landing