Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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Brand Thinking
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Represented by Schwabe, a new brand position

By Greenfield Belser, a Finn Partners Company
August 22, 2016
Represented by Schwabe, a new brand position

Our research consistently proves that potential buyers are wearing their industry hats. They want to know what you know about their industry, its vocabulary, challenges, trends and opportunities. Organizing your firm around industries is often a tough sell in law firms, but some firms have the courage to face the market wearing their industry hats. Schwabe Williamson & Wyatt, a Northwest regional firm, was willing to stand and declare its deep industry knowledge in six industries that more or less define the Pacific Northwest. 

What began with a website reached back to the firm’s logo and forward to advertising, collateral brochures, e-blasts and even trade show materials. Visit the Schwabe case study to see all the work that went into reshaping the Schwabe brand.