ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Represented by Schwabe, a new brand position

By Greenfield Belser, a Finn Partners Company
August 22, 2016
Represented by Schwabe, a new brand position

Our research consistently proves that potential buyers are wearing their industry hats. They want to know what you know about their industry, its vocabulary, challenges, trends and opportunities. Organizing your firm around industries is often a tough sell in law firms, but some firms have the courage to face the market wearing their industry hats. Schwabe Williamson & Wyatt, a Northwest regional firm, was willing to stand and declare its deep industry knowledge in six industries that more or less define the Pacific Northwest. 

What began with a website reached back to the firm’s logo and forward to advertising, collateral brochures, e-blasts and even trade show materials. Visit the Schwabe case study to see all the work that went into reshaping the Schwabe brand.