Represented by Schwabe, a new brand positionBy Greenfield Belser, a Finn Partners Company
August 22, 2016
Our research consistently proves that potential buyers are wearing their industry hats. They want to know what you know about their industry, its vocabulary, challenges, trends and opportunities. Organizing your firm around industries is often a tough sell in law firms, but some firms have the courage to face the market wearing their industry hats. Schwabe Williamson & Wyatt, a Northwest regional firm, was willing to stand and declare its deep industry knowledge in six industries that more or less define the Pacific Northwest.
What began with a website reached back to the firm’s logo and forward to advertising, collateral brochures, e-blasts and even trade show materials. Visit the Schwabe case study to see all the work that went into reshaping the Schwabe brand.