Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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Red Is Back: Company Rituals Build Brand Loyalty

By Charlene Peterson
December 4, 2014
Red Is Back: Company Rituals Build Brand Loyalty

My happy news this week? The red cup returned to my local Starbucks! For Starbucks and its customers, the red cup is a symbol the holidays have officially started and its reappearance makes the holiday season—and my coffee—a little warmer and brighter.

We celebrate rituals during this season, in particular, and I’m impressed that Starbucks and other brands include themselves in our rituals through details as simple as a red cup. Coca-Cola’s Santa Claus is the most outsized “red cup” but you must have your own examples of holiday brand dress. Yes, it’s calculated, but if I love the coffee, I will add to my storehouse of memories of the brand through its details. This is the consistent confirmation of why I relate to the brand—which is why I happily passed $1,200 over the Starbucks counter last year and will again in 2015.