Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Repositioning NACD's 2016 Global Leadership Summit

By Joe Walsh
April 28, 2016
Repositioning NACD's 2016 Global Leadership Summit

As associations approach their stride during the 2016 convention season, and make plans for programming in 2017, we thought you'd like to see how we helped reposition and repackage the National Association of Corporate Director's annual summit. We were excited because the past two summits were among the highest rated and most enthusiastically received programs for corporate directors. However, the promotions surrounding past events were not viewed to be as engaging and persuasive as the programs themselves.  

In collaboration with the NACD content and marketing team, we started helping the association articulate the theme for the conference (Disruptive Trends Converge with Board Matters). Then moved to telling that story through words, imagery, information graphics and other tools. The material below demonstrates the before and after in the form of ads and mailers for the Summit, plus a powerful new Summit microsite and other tools.

NACD_Full_Page_Ad

Homepage:

NACD_Minisite_Homepage

Agenda Page:

NACD_Minisite_Agenda

Speakers Page:

NACD_Minisite_Speakers

Venue Page:

NACD_Minisite_Venue

NACD_webiste_trio_blog

NACD_Email_Blast_blog

A pretty significant difference, don’t you think? If you need to make a difference in your most important program, please give us a shout.