Repositioning NACD's 2016 Global Leadership SummitBy Joe Walsh
April 28, 2016
As associations approach their stride during the 2016 convention season, and make plans for programming in 2017, we thought you'd like to see how we helped reposition and repackage the National Association of Corporate Director's annual summit. We were excited because the past two summits were among the highest rated and most enthusiastically received programs for corporate directors. However, the promotions surrounding past events were not viewed to be as engaging and persuasive as the programs themselves.
In collaboration with the NACD content and marketing team, we started helping the association articulate the theme for the conference (Disruptive Trends Converge with Board Matters). Then moved to telling that story through words, imagery, information graphics and other tools. The material below demonstrates the before and after in the form of ads and mailers for the Summit, plus a powerful new Summit microsite and other tools.
A pretty significant difference, don’t you think? If you need to make a difference in your most important program, please give us a shout.