Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Quincy Réquin — Gracefully Navigating the French Legal Industry

By Greenfield/Belser
November 2, 2015
Quincy Réquin — Gracefully Navigating the French Legal Industry

It’s always interesting to learn from our European counterparts, so this edition of Site of the Week features Quincy Réquin, a French law firm with services in business, corporate and employment law. The takeaways focus on the site transitions as well as specific features within the site.

Quite apart from the visual design, this site has given serious attention to nearly all transitions throughout the site. This includes transitions when a user clicks a navigation item or between content on a page. The movement is consistently deliberate and graceful, if perhaps a bit overboard at times. Even so, it is hard to deny the fluidity of movement that makes you feel like you're dancing with every click.

There are also some simple, interesting features we can all borrow. For example, there’s an office listing on nearly every page that allows a user to toggle between offices. With each toggle, the map changes to reveal the same for the next location. Then, right in the same area, the user can click to reveal a mosaic of more content about the office. Great spot to highlight related people, community involvement, a new accolade, etc. It’s true that this might be more challenging to achieve for a larger firm but it’s a good example of the benefit of revealing content on the spot without sending users down a rabbit hole.


The site uses this method again in its listing of the firm’s professionals. A user is given an illustrated list with the ability to view more about the person right on the listing page, rather than having to go into the bio. We’re all used to contact information but we don’t see too many law firm sites that allow a user to read a few sentences of a biography or perhaps a quote. Anything personal would be nice and allow a user to check out multiple professionals efficiently right on that one page.



None of this is rocket science of course, just a collection of nice features. It’s worth taking a few minutes to see for yourself: