ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Quincy Réquin — Gracefully Navigating the French Legal Industry

By Greenfield/Belser
November 2, 2015
Quincy Réquin — Gracefully Navigating the French Legal Industry

It’s always interesting to learn from our European counterparts, so this edition of Site of the Week features Quincy Réquin, a French law firm with services in business, corporate and employment law. The takeaways focus on the site transitions as well as specific features within the site.

Quite apart from the visual design, this site has given serious attention to nearly all transitions throughout the site. This includes transitions when a user clicks a navigation item or between content on a page. The movement is consistently deliberate and graceful, if perhaps a bit overboard at times. Even so, it is hard to deny the fluidity of movement that makes you feel like you're dancing with every click.

There are also some simple, interesting features we can all borrow. For example, there’s an office listing on nearly every page that allows a user to toggle between offices. With each toggle, the map changes to reveal the same for the next location. Then, right in the same area, the user can click to reveal a mosaic of more content about the office. Great spot to highlight related people, community involvement, a new accolade, etc. It’s true that this might be more challenging to achieve for a larger firm but it’s a good example of the benefit of revealing content on the spot without sending users down a rabbit hole.

locations

The site uses this method again in its listing of the firm’s professionals. A user is given an illustrated list with the ability to view more about the person right on the listing page, rather than having to go into the bio. We’re all used to contact information but we don’t see too many law firm sites that allow a user to read a few sentences of a biography or perhaps a quote. Anything personal would be nice and allow a user to check out multiple professionals efficiently right on that one page.

professionals

professionals

None of this is rocket science of course, just a collection of nice features. It’s worth taking a few minutes to see for yourself: http://www.quincy-requin-avocats.com.