PR and Marketing Sittin’ in a TreeBy Burkey Belser
May 30, 2018
You would be forgiven if you imagined PR and Marketing were kissing cousins but, in truth, as much time is spent squabbling as holding hands. Thomas Moore outlines why in his article this week’s PRWeek online.
All can be traced to a single reason in the end: we both use the same word, but each defines them differently, even though the words are simple like “goals,” “timeline,” “cost” and “creative.”
Nevertheless, if people care enough about each other and working well together, you can learn to get along…and even appreciate your differences for the perspectives brought to the table. But don’t let me steal his thunder. Follow this link to the brief article.