Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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pi.co — Conversations with Interesting People

By Nanther Thangarajah
January 23, 2015
pi.co — Conversations with Interesting People

Conversations are the building blocks of human interaction. There are so many nuances that are transferred with an in-person conversation but our Site of the Week, pi.co, finds a great way to present them in a browser and leverage the best of the online experience.

The site is devoted to sharing conversations with people from a variety of backgrounds. All memorable experiences start with great content, and that's exactly what forms the core of the site. Once past the visual first impression, pi.co contains a presentation that is plainly-written, to-the-point copy and is well-organized.

Speaking of content, each conversation is an individual page with a large initial image that parallax scrolls to other sections of the same page. Side info, Read Later and Share links are faded out until you actually hover over them—a nice touch to keep attention on the primary content. All the images are Pinable as well. I also love the "Topics of Discussion" on the page that links to interesting parts of the "conversation."

Requisite hamburger navigation is in place, but much more richly implemented with embedded images and collapsible sections. There's a "Contact Us" directly in the menu, for example, so you can interact and express your opinions inline. The navigation collapses and moves out of the way as you scroll, so you are able to continue reading distraction-free.

Keeping the site singularly focused, highlighting an individual conversation and supporting that with great imagery and content, while making everything eminently sharable, makes for a great experience. It's a rare thing compared to the overly-cluttered and verbose experiences we generally encounter.