ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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pi.co — Conversations with Interesting People

By Nanther Thangarajah
January 23, 2015
pi.co — Conversations with Interesting People

Conversations are the building blocks of human interaction. There are so many nuances that are transferred with an in-person conversation but our Site of the Week, pi.co, finds a great way to present them in a browser and leverage the best of the online experience.

The site is devoted to sharing conversations with people from a variety of backgrounds. All memorable experiences start with great content, and that's exactly what forms the core of the site. Once past the visual first impression, pi.co contains a presentation that is plainly-written, to-the-point copy and is well-organized.

Speaking of content, each conversation is an individual page with a large initial image that parallax scrolls to other sections of the same page. Side info, Read Later and Share links are faded out until you actually hover over them—a nice touch to keep attention on the primary content. All the images are Pinable as well. I also love the "Topics of Discussion" on the page that links to interesting parts of the "conversation."

Requisite hamburger navigation is in place, but much more richly implemented with embedded images and collapsible sections. There's a "Contact Us" directly in the menu, for example, so you can interact and express your opinions inline. The navigation collapses and moves out of the way as you scroll, so you are able to continue reading distraction-free.

Keeping the site singularly focused, highlighting an individual conversation and supporting that with great imagery and content, while making everything eminently sharable, makes for a great experience. It's a rare thing compared to the overly-cluttered and verbose experiences we generally encounter.