2017 ASAE annual conference


attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing


Pairing a great wine with great website design? Magnificent!

By Tracy Bernstein
May 5, 2016
Pairing a great wine with great website design? Magnificent!

Lawrence Boone Selections has done just that! 

There are several features on booneselections.com that make for an enjoyable browsing experience; one of which is the movement, and the other is the subtle illustrated iconography. The smooth motion of the elements lets the potential buyer know “our wine is elegant and classy.” Potential buyers get to “taste” and “experience” the product before they purchase the product itself. 

The site effectively incorporates illustrations with subtly crafted embellishments. Just when you least expect it, a portion of the site will reveal slight movement or a small finishing touch. Similar to being surprised by the residual flavors of a wine’s aroma, the site delights its users with engaging movement when they least expect it.


The messaging is clear and the site is minimal and clean. It almost reminds the visitor of an engaging wine-label that tells them exactly what they need in order to make the decision to purchase or not. Does it have tannins, or flavors of chocolate? Is it crisp and clean or aged in an oak barrel? Just the right amount of information! Even the menu is about the same size as a wine label and when clicked, it “peels” to the right. Nice on-brand touch!


The site builds as its user scrolls through it. Elegant and smooth animation to carry the user through the sites pages. It reminds us of the opening up of a flavorful bouquet on a great bottle of wine. Ahhh. 

We had a blast on the contact us page. Though it may be the longest contact page we’ve seen, it successfully kept us engaged until the pièce de résistance at the end. Another nice subtle touch that leaves just the right taste on the palate!