ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Out with the Old, in with the Used

By Sarah Johnson
February 19, 2016
Out with the Old, in with the Used

Shopping for a used car is a headache. When we think of the used car market, some general thoughts come to mind: inconvenience, mistrust and stress. The amount of time and money spent buying and selling a car is overwhelming. Shift, an appropriate name for a company revolutionizing their industry’s marketplace, advertises a unique and visually stimulating experience for individuals trying to buy and sell their used cars online. This week we have decided to feature Shift as our Site of the Week.

Shift’s site allows its users to quickly engage with the website’s content through the use of easy navigation and interesting storytelling tools. Simple icons guide Shift users through every step of the buying and selling process. Their website acts as a true, all-inclusive concierge service for customers seeking real convenience and trusted advice. High-quality photos are used as background images and help the audience connect with the brand by encouraging emotions of convenience, value and trust. Each car is photographed by a professional photographer, and given a studio look, allowing the user to see the car as the manufacturer intended, and removing the stigma of the term “used.”

Their unique approach uses design and photography that will certainly have a positive impact selling and buying used cars. If their website isn’t enough to rev-up your interest, their return policy certainly will: 7 days or 250 miles to return it, no questions asked.