Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


Out with the Old, in with the Used

By Sarah Johnson
February 19, 2016
Out with the Old, in with the Used

Shopping for a used car is a headache. When we think of the used car market, some general thoughts come to mind: inconvenience, mistrust and stress. The amount of time and money spent buying and selling a car is overwhelming. Shift, an appropriate name for a company revolutionizing their industry’s marketplace, advertises a unique and visually stimulating experience for individuals trying to buy and sell their used cars online. This week we have decided to feature Shift as our Site of the Week.

Shift’s site allows its users to quickly engage with the website’s content through the use of easy navigation and interesting storytelling tools. Simple icons guide Shift users through every step of the buying and selling process. Their website acts as a true, all-inclusive concierge service for customers seeking real convenience and trusted advice. High-quality photos are used as background images and help the audience connect with the brand by encouraging emotions of convenience, value and trust. Each car is photographed by a professional photographer, and given a studio look, allowing the user to see the car as the manufacturer intended, and removing the stigma of the term “used.”

Their unique approach uses design and photography that will certainly have a positive impact selling and buying used cars. If their website isn’t enough to rev-up your interest, their return policy certainly will: 7 days or 250 miles to return it, no questions asked.