Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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ORBA’s Full-Circle Branding Wins Four AAM Marketing Achievement Awards

By Joe Walsh
May 21, 2018
ORBA’s Full-Circle Branding Wins Four AAM Marketing Achievement Awards

ORBA, the Chicago-based accounting, tax and consulting firm, earned three first place 2018 Marketing Achievement Awards, which recognize outstanding achievement in accounting marketing. The first place wins were for website, digital marketing (brand launch and anniversary announcement) and collateral/content marketing (new brochure system). ORBA also received a second place win in the overall branding category for the makeover of the firm’s brand. For a super quick look at the winning work and the strategy behind it click here.

Outcomes Beyond Awards

Awards are a nice measure of peer achievement. The only thing better is marketplace results. For ORBA’s website, those results are attention earning:

  • ORBA combined two websites, orba.com and orbablog.com, into one new, responsively-designed website platform.
  • As compared to the same time period last year, the website is performing as follows:
    • Page views have increased 180%
    • New users were up by 212%
    • Sessions increased 209%
    • Futher, mobile users were up 269% and tablet users up 321%
  • By automating its CRM, website and content delivery system:
    • ORBA eliminated redundancies in processes between systems, and freed up a significant amount of time (@15-20%) for the communications manager to devote to SEO activities.
    • The new electronic blog/newsletter/client alert templates are enjoying an open rate between 23%-29%, which is also up from the previous year.