Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Sky’s the limit for ORBA with a forward looking brand.

By Erika Ritzer
March 1, 2018
Sky’s the limit for ORBA with a forward looking brand.
ORBA’s tax, accounting and business consulting partners are based in Chicago, where many of the largest super-regional, national and international advisory firms are embedded. It is an ultra-competitive market.  The first goal is to stand out in this crowded field. The second is to articulate the firm’s focus in serving privately-held companies and high net worth individuals with deep experience in complex family business and personal dynamics.
Earned or not, many CPA and Advisory firms sell against perceptions as backward-looking, periodic providers of required services, like an audit or a tax return. ORBA looked to position itself as the opposite: a year-round resource that helps clients make and implement smart, confident, future-focused decisions.
A unique quality of ORBA is that virtually all its professionals have triple majors: they do tax, accounting and consulting work for clients. This holistic or full circle approach is symbolized with the “O” in the name and in a new mark embedded therein. From there, everything else takes new shape: a sharp website, great new content, a dozen new service line brochures, e-marketing templates and more.