ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


One Page to Rule Them All

By Alexis Thornlow
September 26, 2016
One Page to Rule Them All

Jay Hardway's website is a great example of a single page design chock-full of information. The feature that makes this site stand out is its use of the homepage and its ability to house information. 

Jay Hardway Social

Upon landing on the DJ/Producer's website, the user is greeted with a full-screen video of live concerts and performances, which continue to play in the background for the entirety of their visit. Links to social media vertically line the left side of the website, along with fan base follower numbers. If you click on one of those numbers, it launches the user to the respective social media page in a separate browser window.


There's no small hidden hamburger menu—the navigation is large; front and center, and in the shape of the triangle that is taken from the "A" in Jay's logo. You have a choice of three pages to visit - Bio, Tour or Contact. Clicking any of these will trigger a new window to slide out from the left rail and populate the screen with supplemental information. The menu, which was once large and center, has since converted into a smaller but still accessible navigation, appearing vertically on the right side of the browser window.

The site is refreshing in its unique design. Limiting information to a single page keeps the user interested and information quickly accessible. This website design does a great job of providing information, beautiful photography, succinct copy and live videos—all in one place.