Once Upon a... Timeline?By Dillon Vita-Finzi
April 11, 2016
One of the keys to build a successful website is to develop a strong content strategy. Here at Greenfield/Belser, we stress this with every project we lead. The secret is creating a delivery system that interests readers, provokes discussion and leaves people wanting more. Content should rise above the chatter and ultimately get you noticed, get you chosen and get you results.
A recent example of a website we were able to incorporate these elements into is that of Pepper Hamilton. Not only did we design and build their beautiful site, we were also able to shift the way they distribute content. We did this by developing a neat thought leadership center, creating biography pages that introduce brand new photography and designs that make the bios similar to microsites, and building an amazing timeline to celebrate their 125th year anniversary. The timeline feature, is what we wanted to highlight as we discuss our site of the week. Two websites that make amazing use of this are The British Museum and In Space We Trust.
The British Museum has put together a very intricate website that connects each of the major continental civilizations, and their historical influence on one another. It is a vertical scrolling site that highlights each major moment in these civilizations, plots them on a chart, and shows how and when they share an interaction point. The site is simple, but stunning, and used to show the development of these civilizations over the past two million years. When selected, each point brings up an image of a cultural item that the user can learn more about. If the user chooses to find out more about the piece, they are given a popup page that has a lengthier description, related objects, location and an audio track discussing the original object in further detail. These items can be sorted by the following topics: Art and Design, Living and Dying, Power and Identity, Religion and Belief, and Trade and Conflict.
Space We Trust is another great timeline based site. This website focuses on the history of space travel and is also very interesting and unique. After braving its rather lengthy loading period, the user is given a horizontal timeline that discusses each of the major moments in the world’s quest to explore our universe. The user is given control of a young space explorer who runs left and right on the screen. As he moves, dates, graphics and audio are displayed on the screen. If the user hits a point in which they would like to learn more, they can click on these graphics and a page detail will slide out from the right of the screen. These details include more information, images and video content.
Both timelines are quite extensive and cover a large range of information. The key though, is that they display this information in a breathtaking way. They deliver stimulating content and rise above the chatter through the use of great copy, images, video and more. Both are worthy of our Site of the Week, and should be checked out.