Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Once Upon a Time

By Gene Shaffer
February 1, 2018
Once Upon a Time

Prepare yourself for an epic journey to the mysterious and exotic far east, traveling through China where ancient magic and adventure awaits… And don’t forget your toothbrush! Yes, this site is for Colgate toothpaste. Let the mouth tingling journey begin. Clearly, upon landing on the homepage, the imagery is beautiful, expansive and vibrant. The subtle use of parallax also gives it a delicate sense of movement.

The interactive points on the path are but one of the navigation options to get you underway. There are also some main navigation tabs and a start button that will lead you to chapters, which help you jump from adventure to adventure. The chapters page displays each location, the same locations as on the path seen earlier, in a nice vertical layout which animates as you roll over each one. Again we see the interactive path illustration, reaffirming the element.

Each chapter continues the same parallax image style along with a beautiful story of our character's quest for unique toothpaste flavors. The content is laid out in small digestible chunks, and video, as well as image galleries, are incorporated to tell the story further. After you’ve made it through the journey (or anytime you want, actually) there is a products tab in the main nav to help you learn more and ultimately buy the toothpaste (hopefully). Regardless, this is what it’s all about, right?

Making an ordinary item something we all have at home, see and use every day fresh and exciting and fun. If it works for products, why wouldn’t it work for services? Could be interesting to take our clients on a journey to tell them our story. There is nothing quite as magical as “Once upon a time.”