NYC Bar Association. Shaping the Debate.By Greenfield Belser, a Finn Partners Company
September 14, 2016
Association websites can be a challenge because so many active audiences must be engaged—membership is one broad category that includes those new to the field, busy professionals who find the organization useful in building their careers, senior members who may no longer feel the tug of loyalty, non-members who haven’t drunk the KoolAid, those the association is trying to bend to their will—just kidding—and those who need to listen to the concerns of their constituency.
The New York City Bar Association is an organization that enjoys all of these challenges and then some. Our first goal was to reorganize an unwieldy structure, defining a navigational taxonomy easy enough for the most active bar members to feel comfortably at home. Same goals for prospective members, the press and legislators. Check out the work that went into their website redesign by visiting their case study.