Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Morse, Barnes-Brown & Pendleton Goes the Distance

By Kim Proxmire
December 11, 2015
Morse, Barnes-Brown & Pendleton Goes the Distance

Morse, Barnes-Brown & Pendleton is a story of growth in it’s own right. Historically regarded as an early stage start-up venture capital firm, over time Morse Barnes-Brown Pendleton gained experience and deepened its technical expertise to serve clients of all sizes, in all industries and through all stages of their business life cycle. Wanting to share their own story of growth, Morse, Barnes-Brown & Pendleton embarked on a rebranding project that put a spin on their ability to go the distance by serving clients through all phases of growth. Through case studies and images of various forms of transportation, the distance story is told by plotting points along the transportation route to illustrate how the firm has helped their client progress through stages of the business life cycle.

With eclectic areas of practice designed to serve emerging, as well as mature companies, the “Did You Know?” feature on the homepage allows the firm to share interesting statistics and facts about each of its areas of focus. Additionally, Firm Insights gives viewers a quick look into the thought leadership of the firm at the click of a button and is conveniently accessible from every page on the site. Easy-to-navigate attorney biographies function like microsites allowing a considerable amount of content to be shared without creating a reading experience for the viewer. And transportation images of all kinds keep the theme of “going the distance” consistent and alive throughout the site.





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