Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Montgomery Compliance Law—a law firm built on compliance know-how

By Kim Proxmire
May 10, 2017
Montgomery Compliance Law—a law firm built on compliance know-how

After 20 years in the Law Department of the largest tobacco company in the United States, Gaye Montgomery retired from Corporate America and started her own boutique corporate compliance law firm, Montgomery Compliance Law. Bringing insider’s knowledge to small- and mid-sized companies, Montgomery Compliance Law manages risk and compliance through an approach that is smartly compliant, effectively holistic, deeply immersed and fully integrated.

Needing a market position to stand out from other compliance-based providers, including consultants, Montgomery Compliance Law developed a brand focused on the unique delivery of strategic and integrated compliance advice that translates well to how corporations really work. Through homepage messaging that highlights the firm’s inside out perspective and back-of-the-house operations experience—smartly compliant, intentionally holistic, fully integrated and deeply immersed—Montgomery Compliance Law quickly communicates an approach unique to the industry.

“Why hire a lawyer?” is a question often asked by corporations seeking compliance advice. The firm anticipates this question by featuring the video titled “Why a Lawyer?” where Gaye Montgomery answers the question while extending a more personable connection to her viewers. To liberate and empower public company directors and officers to be more confident and have greater peace-of-mind regarding their oversight of risk and compliance, the firm also offers a simple and easy way to subscribe to The Corporate Compliance Counselor newsletter right from the homepage of the site. Designed to speak through the lens of in-house counsel, the firm’s site showcases a law firm driven by the passionate belief that effective corporate compliance liberates companies to take calculated risks to grow their businesses.