ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Mobile-Friendly Sites Will Rank Higher on Mobile Searches

By Greenfield/Belser
March 20, 2015
Mobile-Friendly Sites Will Rank Higher on Mobile Searches

In a recent announcement, Google outlined a significant change to their search results that will go into effect Tuesday, April 21st.

More mobile-friendly websites in search results

Google continually changes their algorithm to deliver what they deem as the most accurate results. In a few weeks, when a search is conducted from a mobile device, Google will start ranking mobile-friendly websites higher than non mobile-friendly sites. Note, at this time this change only impacts MOBILE searches, not DESKTOP searches.

What does this mean for you? A mobile optimized or responsive site is now a must-have. Without it, your website will be penalized with a drop in mobile search results, costing you traffic and potentially business.

Not sure if your website is mobile friendly? Use Google’s test to determine the friendliness. If Google deems your website to be unfriendly, contact us today to discuss the best options to ensure your website ranks on mobile devices!