Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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Messaging and Design Bring Clarity to The Claro Group’s Brand

By Erika Ritzer and Joe Walsh 
September 26, 2017
Messaging and Design Bring Clarity to The Claro Group’s Brand

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges.

Our research with Claro consultants and buyers found that the optimal resolution strategies, negotiations and outcomes in these highly complex situations rely on hard to grasp data. The key is to see that data efficiently and effectively gathered, organized, analyzed, synthesized and transformed into clear information and conclusions that are persuasive and easy to understand.

Doing so requires deep experience and agility with technology, finance, forensics, and analytics, as well as market understanding, business sense and persuasive communication skills.

Quite a mouthful, right?

Enter The Claro Group and the tagline, “Resolve with Clarity.”

As shown below, the centerpiece of the new Claro brand is a modern and efficient website. A UX and coding technique brings the home page images—organized by the firm’s five major offerings—from out of focus into clarity. Other features include a short, smart set of information graphics that do all the “talking” for the firm under About Us. Paragraphs of words are replaced with a scannable half page of simplicity (the complex made clear). New bio photos star on new bio portals for consultants and brand name case studies support the firm’s standing throughout the site. 

Claro Homepage 1

Claro Group - Bio Page Laptop

Claro Group - About Page Laptop

Offline, new pitch and proposalware help the firm’s communications look as sharp as its people. Likewise for a pop up exhibit booth and a series of trade magazine and sponsorship advertisements, as seen below.

Claro Group - Ad 1

Claro Group - Ad 2

Claro Group - PPT Slides