Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Marketing and Sales Live Side By Side in Most Companies

By Burkey Belser
April 8, 2010
Marketing and Sales Live Side By Side in Most Companies

Image Credit: The CMO Survey

The pendulum between marketing and sales swings wildly in law firms, in particular—an exasperating “thituation,” as Sylvester would say. So it was gratifying to see these results from a CMO survey sponsored by the American Marketing Association and Duke University (thecmosurvey.org). There is no fight between marketing and sales any more than there is a fight between form and function. What is it with people who shout “content is king” and then present content as unreadable gibberish and in unappealing formats? If content were really king, magazines would be published as manuscripts.

Are we always itching for a fight? Is this the same human tendency that has led to our paralyzed Congress? Hegel got it right when he proposed a spiraling dialectic, swinging from pole to pole. But the result is a lot of frantic and wasted energy. If you want your kids to go to sleep, challenge them to run from wall to wall as fast as they can and beat their last time, each time. If, however, you’d rather get something meaningful done, marketing and sales, figure out how to work together.