Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Make a HUGE Impression with a Unique Location Page

By Dillon Vita-Finzi
October 14, 2015
Make a HUGE Impression with a Unique Location Page

There are many webpages out there that get taken for granted. Pages that don’t get a lot of attention from designers because of their basic and widely-accepted format, whose content is the same regardless of industry. One page that tends to be overlooked and/or stereotyped in this manner is the locations page.

A locations page typically has an address, a phone number, directions, a contact name and a photo (if it’s really fancy). But, this page doesn’t normally have the most gripping information and therefore is often an afterthought. That being said, the locations page is often one of the most frequently visited pages on a site, and for that reason deserves more attention.

HUGE Inc., an international design firm, has decided to have a little fun with this page. Each of its location pages has a big, beautiful image, a ticking clock for its time zone and smaller images representing each office’s clients (Some of which are linked for further exploration). While there are also the expected items, like lists of career opportunities, maps and addresses; a playful sense of “this is who we are,” not just as a company but as an individual office, shines throughout each of these pages.

Law firms and Accounting firms don’t often get the chance to have fun with their brands. We try to incorporate that element whenever we can. Maybe a locations page is just the spot for a little more personality and levity to come through.