Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Love the One You’re With

By Joe Walsh
March 20, 2018
Love the One You’re With

Marketers work so hard to attract new business that sometimes we forget the power of memorable communications with our existing customers and clients. 

With this in mind and with playoff hockey right around the corner, I remembered a series of fun Boston Bruins ads aimed at its most ardent existing fans. Called “Bruins Hockey Rules,” and featuring the Bruins bear mascot, this one in the 2010 classic series suggests Bruins fans “Never Date within the Division.”

See the hilarious, the 30-second spot here.

For us marketers, it is a reminder never to forget brand loyalty (and never forget to have a good laugh).