Love the One You’re WithBy Joe Walsh
March 20, 2018
Marketers work so hard to attract new business that sometimes we forget the power of memorable communications with our existing customers and clients.
With this in mind and with playoff hockey right around the corner, I remembered a series of fun Boston Bruins ads aimed at its most ardent existing fans. Called “Bruins Hockey Rules,” and featuring the Bruins bear mascot, this one in the 2010 classic series suggests Bruins fans “Never Date within the Division.”
See the hilarious, the 30-second spot here.
For us marketers, it is a reminder never to forget brand loyalty (and never forget to have a good laugh).