Lost at SeaBy Burkey Belser
November 16, 2017
Witnesses differ in their stories. Womble Carlyle, who announced their merger with Bond Dickinson last week, tells us their iconic bulldog, Winston, has retired. Become Of Counsel. That’s sweet. No, really, it’s such a nice way to imagine the retirement of what I believe to be the only law firm brand that ever gained traction in the market. Others openly mourn the loss of the brand bulldog as final, irrevocable. I prefer to imagine Winston, the creation of Diane Hartley and myself in 1995, as lost at sea. He may return but it’s not likely. We can hold out hope because his fate is uncertain, but the sea is a cruel mistress. As brand parents, we would prefer not to speak to the press, to have time for healing in private. For the time being, until you hear from us next, it’s hat over heart and a broad salute to Winston. What a dog!