Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Lost at Sea

By Burkey Belser
November 16, 2017
Lost at Sea

Witnesses differ in their stories. Womble Carlyle, who announced their merger with Bond Dickinson last week, tells us their iconic bulldog, Winston, has retired. Become Of Counsel. That’s sweet. No, really, it’s such a nice way to imagine the retirement of what I believe to be the only law firm brand that ever gained traction in the market. Others openly mourn the loss of the brand bulldog as final, irrevocable. I prefer to imagine Winston, the creation of Diane Hartley and myself in 1995, as lost at sea. He may return but it’s not likely. We can hold out hope because his fate is uncertain, but the sea is a cruel mistress. As brand parents, we would prefer not to speak to the press, to have time for healing in private. For the time being, until you hear from us next, it’s hat over heart and a broad salute to Winston. What a dog!