Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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Living Brands

By NantherThangarajah
October 12, 2017
Living Brands

Brands are living breathing things, with an ebb and flow all their own. And revisiting an identity is expected, and some do it more frequently than most. Some redos are more…dramatic…than others, and might not have the desired impact…or level of positive reception.

Evolving the Dropbox Brand

Okay, so, you want to show folks your new brand is the cornerstone of a new operational paradigm…or something. Here’s a creative way to introduce the details of a new brand.  Mind you, it’s only the design story but what a fun way to begin. Add the strategy behind the brand and you’ve got a delightful calling card for the new brand. Expect us to steal this idea.