Living BrandsBy NantherThangarajah
October 12, 2017
Brands are living breathing things, with an ebb and flow all their own. And revisiting an identity is expected, and some do it more frequently than most. Some redos are more…dramatic…than others, and might not have the desired impact…or level of positive reception.
Okay, so, you want to show folks your new brand is the cornerstone of a new operational paradigm…or something. Here’s a creative way to introduce the details of a new brand. Mind you, it’s only the design story but what a fun way to begin. Add the strategy behind the brand and you’ve got a delightful calling card for the new brand. Expect us to steal this idea.