Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Less Bland, More Brand

By Joe Walsh and Jeffrey Morgan
January 1, 2007
Less Bland, More Brand

Simply put, law firms are failing to create Web sites that effectively market their organizations. This was the conclusion of a survey that our firm—Greenfield Belser, a brand-design consultancy based in Washington, D.C.—conducted of the Am Law 200 Web sites (see “From Bland to Brand,” Nov./Dec. 2005). Too many firms focus more on technology and information delivery rather than the design of their sites and, in the process, fail to differentiate themselves from their competition. As a result, there’s an overwhelming sameness in both style and function. Last fall we expanded our research to include the top 50 accounting firms as listed in the Vault Guide to the Top Accounting Firms. We wondered if these firms and their consultancies were any better at establishing a brand identity on the Web than are law firms. In general the answer is no. However, there are some striking differences that offer lessons to both professions. Click here to download a PDF of the article.