Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Larkins Vacura Masters the Art of Litigation

By Joe Walsh and Erika Ritzer
November 29, 2018
Larkins Vacura Masters the Art of Litigation

The high powered Northwest litigation boutique, Larkins Vakura Kayser, came to us with a strong brand promise and a not so strong way of conveying their message. The old logo, website and advertisements were more bland than brand. The premise behind LVK’s Art of Litigation promise is simple: After nearly 20 years of doing what we they do best, litigation has become art for the firm. And their results speak for themselves.

The new begins with a cleaned up and modernized logo. It hits its stride with words and images that give meaning to the firm’s craft. Phrases like Old School Modernists, Business Realists and Non Abstract Impressionists suggest the firm clarifies the complex, understand the practicalities of business and litigation, and makes arguments that ring loud, clear and true with decision makers. Compared to other, often larger firms, LVK staffs matters leanly with the belief that a well-placed approach isn’t about the numbers. It’s about the talent.

Larkins Vakura Kayser now has a way to express their value proposition on the web and in ads for the legal trades (a source of referrals). The new is as impressive as the lawyers of the firm and their track records. Speaking of impressive, the new bios — shot and produced with our in house photographer — serve as a kind of microsite for each of the firm’s lead attorneys.

Before

After