Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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Lagoon Park Hits the Mark with a Great Website Design

By Dillon Vita-Finzi and Jen Chavarria
January 17, 2016
Lagoon Park Hits the Mark with a Great Website Design

Lagoon’s website completely embodies the fun and exciting nature of their theme park experience. From the time users access the site to the moment they leave it, they are treated to great UX design. This design is first experienced when the user logs on and is greeted with an infinity symbol loading screen. This symbol is a perfect example of UX design as it fits the content that is to follow through its animation and how reminiscent it is to a rollercoaster ride. Once the site is done loading, the users find themselves looking at a very light and colorful homepage.

Two features that immediately standout on the site’s homepage are the top banner bar and the logo menu. The banner bar is something special primarily because of the information that it houses. Any avid theme park goer knows that each trip is dramatically impacted by weather. This bar gives its user quick-link weather updates for the day, and coming week. The second feature that stands out is the logo menu. Selecting the logo opens navigation and allows users to jump around the site. By housing navigation within the logo, Lagoon has found a way to maximize screen space–simplifying the user experience by making the site less intimidating and cluttered. This additional space also lays the groundwork for Lagoon to focus on complimentary imagery, which they have fully taken advantage of. In fact, the imagery on the site is extremely on point, and establishes an enjoyable atmosphere that is carried into the user’s theme park experience. These images are also paired with additional navigation towards the bottom of the homepage. Scroll over animations and copy on these images continue to add to the light and friendly tone.

Lagoon’s site is a perfect representation of branding design. It solidifies Lagoon’s brand identity and ultimately adds to their brand experience. Organizations looking to do the same may start here when looking to develop their own image. Congratulations to Lagoon on their fantastic site!