Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
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LA24 has Everything... and More

By Dillon Vita-Finzi
February 26, 2016
LA24 has Everything... and More

This week we’ve decided to feature for our site of the week. This site is absolutely magnificent and fires on all cylinders. It encompasses a slew of the best practices we promote and is, by itself, just a wonderful experience.

When exploring the site, you are first greeted by a homepage with an embedded video. This video introduces the city of LA, through the context of the people who live there and is used to set the tone for the viewer’s ultimate, overall experience. The video itself is great and worth a watch, but is only a sliver of why we chose to feature this site as our Site of the Week.

The navigation, tucked away on the left-hand side of the page, is also worth noting. It works in a similar fashion as a timeline and allows its users to simply scroll to access each page of the site. Hovering over the nav panel reveals a more detailed navigation from which the user can jump to the site's Map page, Leadership page, Media page and more. For the purposes of this blog, I’d like to highlight these pages (maps, leadership and media) because each bring to light some the best practices we try and promote while working with our clients.

The Map page on LA24’s website is simply spectacular. As mentioned in Erika Ritzer's blog, entitled "Make Your Contact Us Pages Stand Out", Contact Us and Location pages are often one of the most heavily trafficked, yet overlooked places. On LA24, this is not the case. The same creative undertones that are found throughout the site are carried through and displayed here, adding to the site's awesome quality. When selected, the Map page opens, revealing a minimalistic animated 3D LA rendering. Hovering your mouse over this map, tilts the screen and animates specific areas, making the page more interactive. The map highlights the location of each major event in the 2024 Olympics, gives detail about these events and adds great images of each event’s venues.

Another page that does a fantastic job is LA24’s Leadership page. This page is great because it breaks free of the mundane "high school headshot" that many firms tend to fall victim to. Unlike many other site, LA24 builds their Leadership pages by utilizing great portrait photography, high-quality images and informative bio copy. The pages are unique and build upon the light and fun foundation that the rest of the site has laid. They emphasize their organization's leadership in a way that acts as an extension of their brand and overall brand strategy. Our blog, entitled “Thinking Beyond Headshots”, dives deeper into this philosophy if you are interested in learning more. That being said, the bio pages are not the last section we wanted to highlight.

The Media page is also very cool and follows some of the features outlined in our blog, "Smarter Thought Leadership Centers on the Web." In this article, Joe Walsh notes, "To be among the best and most valuable resource centers, firms need to create or leverage useful content, curate the content and then deliver it with impressive and courteous information design." Users do not have the time to sort through your content to find interesting up-to-date thought leadership, insights and news. They want those articles given to them in an interesting and easy to navigate page. takes full advantage of this on their Media page. Updates are neatly presented and easy to scan, the articles are fun and interactive, and the UX design keeps the users at attention while looking through.

This site is awesome and fires on all cylinders. Visually it is stunning and carried many of our best practices throughout. If you are looking for great website design inspiration, I suggest visiting this site and enjoying everything they have to offer.