Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Kaspersky Lab Creatively Takes on IT Threats and Security

By Dillon Vita-Finzi
May 1, 2015
Kaspersky Lab Creatively Takes on IT Threats and Security

This week, we are featuring a microsite developed by Kaspersky Lab. For those who are not familiar, Kaspersky Lab is a company dedicated to combating IT threats and online security on a worldwide scale. They do research analysis, helping to ensure your information remains protected. Their microsite entitled One Dollar Lesson helps users “explore the dangerous world of online payments.”

The site functions very similarly to the Life of Pi microsite we featured a few weeks ago. It acts as a single stream of information presented as its user move down its page. Every time your mouse scrolls, the site triggers a movement or a sound effect while continuing to present you with a slew of educational information. Its unique design manages to maintain its users attention, if purely out of interest in what is to come next. Aesthetically, the site’s style is similar to something out of a Michel Gondry (Science of Sleep) or Wes Anderson (Fantastic Mr. Fox) movie. Its animations and cartoon like effects present a serious and potentially scary topic in a remedial way. Ultimately, the messaging is on point and very informative.

How can a microsite such as this benefit your firm? The format seen on One Dollar Lesson can take difficult information and distribute it in a very digestible way. The steady scroll feature streamlines information and keeps viewers from having to navigate, keeping them on your site for longer periods of time. And the use of UX, Flash and other animations, make the microsite interesting and fun. Take a moment and explore today.