Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Kaspersky Lab Creatively Takes on IT Threats and Security

By Dillon Vita-Finzi
May 1, 2015
Kaspersky Lab Creatively Takes on IT Threats and Security

This week, we are featuring a microsite developed by Kaspersky Lab. For those who are not familiar, Kaspersky Lab is a company dedicated to combating IT threats and online security on a worldwide scale. They do research analysis, helping to ensure your information remains protected. Their microsite entitled One Dollar Lesson helps users “explore the dangerous world of online payments.”

The site functions very similarly to the Life of Pi microsite we featured a few weeks ago. It acts as a single stream of information presented as its user move down its page. Every time your mouse scrolls, the site triggers a movement or a sound effect while continuing to present you with a slew of educational information. Its unique design manages to maintain its users attention, if purely out of interest in what is to come next. Aesthetically, the site’s style is similar to something out of a Michel Gondry (Science of Sleep) or Wes Anderson (Fantastic Mr. Fox) movie. Its animations and cartoon like effects present a serious and potentially scary topic in a remedial way. Ultimately, the messaging is on point and very informative.

How can a microsite such as this benefit your firm? The format seen on One Dollar Lesson can take difficult information and distribute it in a very digestible way. The steady scroll feature streamlines information and keeps viewers from having to navigate, keeping them on your site for longer periods of time. And the use of UX, Flash and other animations, make the microsite interesting and fun. Take a moment and explore today.