Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Kaber Technologies Engineers Design Excellence

By Greenfield/Belser
February 6, 2015
Kaber Technologies Engineers Design Excellence

When creating exceptional work for clients, you’d be surprised the places you find great inspiration. Often, this inspiration comes from somewhere you would least expect it. This week, we are featuring the website of a product engineering firm called Kaber Technologies. While we were impressed with many of their industrial designs, we also couldn’t help but notice their astounding website.

Their homepage features bold, yet simple headlines that capture your attention. Behind the text, Kaber Technologies supplies unique video content that helps to send a strong message as to who they are and what they do. Video content is a key feature in their site, and plays a pivotal role in their parallax design. If you delve deeper into the site, you can find more videos focusing on the products that the firm has engineered. The navigation buttons on their site further its overall dynamic layout. By clicking on the “contact” button, the entire page shifts left, revealing a contact form layered beneath the background. In the center of the page, a smart scroll icon leads you to the next section of the site through the use of parallax page transition.

As you scroll down, the navigation bar is replaced with a new one that allows you to jump between “Engineering”, “Design & Prototyping” and “Research & Strategy”. Their logo is also replaced with a stagnant “K” in the left hand corner and used to directed viewers back to the homepage when clicked. If the user wants to explore other sections of the site, they can continue scrolling with their mouse, use the hamburger menu located in the upper right corner of the page or click on the sticky navigation listed at the top of the page. Each section contains a pop out window with more information that ensures the user isn’t overwhelmed with text.

The design of is clean and simple. All of the information on the site is displayed in an easy-to-find fashion. They keep their products front and center through the use of central images and keep the text minimalistic. Well done Kaber.