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Jeremy Scott: Movement in Motion

By Dillon Vita-Finzi
July 24, 2015
Jeremy Scott: Movement in Motion

This week Greenfield/Belser has decided to feature the website of clothing designer Jeremy Scott as its Site of the Week. While the clothing shown on Jeremy Scott’s site may not be your particular taste or fall into your price range, the site features an interesting design element that warrants a second look. The element I am referring to is the animated gif images that showcase Jeremy Scott’s current products.

Upon first arrival to the site, you are greeted by two models directing you to either the Spring and Summer collection or the Fall and Winter catalogue. When you hover over these two models they come to life, dancing with motion and showcasing the pieces of clothing they are wearing. The deeper you go into the site, the more models are presented—each moving and giving an idea of how the items may look on someone attempting to purchase them.

This site is a perfect example of using gifs to showcase interaction between product and user. That being said, the element that really stood out was the potential to which this animation could be used. For example, if we took this technique and applied it to a professional service’s bio page, adding slight motion to the person on the page, you’ve immediately added a new dimension to your viewer’s overall experience. You’ve given life to the page and immediately created more of a connection between the user and the professional. It extends the level of interactivity and creates a very subtle relationship between viewer and bio.

If every picture is worth a thousand words, than every video must be worth a million. Take a minute to explore Jeremy Scott’s website, and think about the endless possibilities of implementing cinemagraphs and gif animations into your site today. Let us know what you think about this topic, and how you may use gif’s to further build upon your sites design by commenting below or tweeting us @gbltd.