Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing

blog

Intellectual Property Boutique Has 360° Perspective

By Greenfield/Belser
May 8, 2015
Intellectual Property Boutique Has 360° Perspective

Rothwell Figg is an intellectual property boutique with lawyers who are experienced, strategic, cross-disciplined and business-oriented. With their 360°perspective, the lawyers of Rothwell Figg are able to deliver multifaceted strategies and insight that provide their clients the best chance of success. Their new website communicates this value proposition most prominently on their homepage with an interactive animation. The circular animation, a reference to their 360° perspective, tells the stories of featured client successes. This graphical device is carried throughout the website, further enforcing the notion of their multifaceted strength.

Another great aspect of the homepage is the wide functionality it covers. From the homepage’s vertical scroll, a user can access any part of the site (each is featured below the circular animation) without conventionally going through the main navigation.

With a modern color palette and typeface, the firm's website got a major overhaul. This includes new portraits for all of their professionals bringing a much warmer, more human feel to the user experience.

The site also features a robust knowledge center filled with news, events and publications. The results page pairs notable cases for the firm with high end stock imagery.

Congratulations to Rothwell Figg on a fabulous new website!