ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Intellectual Property Boutique Has 360° Perspective

By Greenfield/Belser
May 8, 2015
Intellectual Property Boutique Has 360° Perspective

Rothwell Figg is an intellectual property boutique with lawyers who are experienced, strategic, cross-disciplined and business-oriented. With their 360°perspective, the lawyers of Rothwell Figg are able to deliver multifaceted strategies and insight that provide their clients the best chance of success. Their new website communicates this value proposition most prominently on their homepage with an interactive animation. The circular animation, a reference to their 360° perspective, tells the stories of featured client successes. This graphical device is carried throughout the website, further enforcing the notion of their multifaceted strength.

Another great aspect of the homepage is the wide functionality it covers. From the homepage’s vertical scroll, a user can access any part of the site (each is featured below the circular animation) without conventionally going through the main navigation.

With a modern color palette and typeface, the firm's website got a major overhaul. This includes new portraits for all of their professionals bringing a much warmer, more human feel to the user experience.

The site also features a robust knowledge center filled with news, events and publications. The results page pairs notable cases for the firm with high end stock imagery.

Congratulations to Rothwell Figg on a fabulous new website!