IN with the transformativeBy Burkey Belser, Erika Ritzer, Joe Walsh
March 22, 2018
We’re excited to share the news of our Finn Partners rebrand for two reasons. First, we joined Finn roughly 18 months ago to expand our reach nationally and internationally and also to bolster our capabilities in research, digital, creative, PR, content marketing, and lead generation campaigns. Second, we’re proud because Finn chose us to rebrand the entire firm, globally. Everything is brand new: logo, pitch decks, proposals,
Now we’re at launch. Red has been Finn’s dominant color since it began for good reason. Red signifies power, energy, strength, and determination as well as passion, desire, and love. It’s intense. Red increases metabolism and respiration rate. The energy of red powers the energy of Finn Partners.
We don’t need to tell our clients that we live in a changing world. Technology alone propels everyone forward at light speed. The distinction between a PR firm, an ad agency, a design firm or a marketing tech shop is increasingly muddy. Clients know this. We want to build the best of all worlds, but that demands we deliver outstanding creativity and service to clients in every area. Clients want new ways to deliver attention earning results. “Out With the Old, In With the Wow.” We are ALL IN on this promise. Expect us to be:
- Instigators. We intend to upset the applecart. Be entrepreneurial, revolutionary.
- Integrated. We think outside our org chart, our offices, and industry disciplines to leverage the power of Finn collaboration.
- Industrious. We don’t mean we’ll work harder. We already work hard. We mean our clients can count on us to be an expert in their industry, know their competitors, and have ideas aligned with your business.
- Indispensable. What can we do for you? Imagine there’s no limit.
If that excites you as much as it excites us, then invite us, well, IN to talk more. Meanwhile, you can still access our Brand Thinking and our website at gbltd.com. As you might expect, we’ll be working to further integrate it with Finn’s in the months ahead.