Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing

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IN with the transformative

By Burkey Belser, Erika Ritzer, Joe Walsh
March 22, 2018
IN with the transformative

We’re excited to share the news of our Finn Partners rebrand for two reasons. First, we joined Finn roughly 18 months ago to expand our reach nationally and internationally and also to bolster our capabilities in research, digital, creative, PR, content marketing, and lead generation campaigns. Second, we’re proud because Finn chose us to rebrand the entire firm, globally. Everything is brand new: logo, pitch decks, proposals, emarketing, web, employer brand, ads, website and more across 16 offices in several countries.

Now we’re at launch. Red has been Finn’s dominant color since it began for good reason. Red signifies power, energy, strength, and determination as well as passion, desire, and love. It’s intense. Red increases metabolism and respiration rate. The energy of red powers the energy of Finn Partners.

We don’t need to tell our clients that we live in a changing world. Technology alone propels everyone forward at light speed. The distinction between a PR firm, an ad agency, a design firm or a marketing tech shop is increasingly muddy. Clients know this. We want to build the best of all worlds, but that demands we deliver outstanding creativity and service to clients in every area. Clients want new ways to deliver attention earning results. “Out With the Old, In With the Wow.” We are ALL IN on this promise.  Expect us to be:

  1. Instigators. We intend to upset the applecart. Be entrepreneurial, revolutionary.
  1. Integrated. We think outside our org chart, our offices, and industry disciplines to leverage the power of Finn collaboration.
  1. Industrious. We don’t mean we’ll work harder. We already work hard. We mean our clients can count on us to be an expert in their industry, know their competitors, and have ideas aligned with your business.
  1. Indispensable. What can we do for you? Imagine there’s no limit.

If that excites you as much as it excites us, then invite us, well, IN to talk more. Meanwhile, you can still access our Brand Thinking and our website at gbltd.com. As you might expect, we’ll be working to further integrate it with Finn’s in the months ahead.