iFly50 Soars Above the CompetitionBy Dillon Vita-Finzi
May 27, 2016
iFly50 is an absolutely stunning microsite. Built to help celebrate the 50th anniversary edition of iFly KLM Magazine, the site displays breathtaking images from around the world in an attempt to inspire its viewers to travel and see such locations. The standout features of this site consist of beautiful loading and landing pages, soothing ambient background music, and smooth page transitions. Each of these features help the site give viewers an incredible experience.
When landing on the site, the user is presented a very quick loading screen, with large numbers that tick up from zero and settle on 50. 50 is a strong theme within this site, as it represents not only the 50th anniversary edition of the organization magazine, but also the top 50 places to see before you die. Once the page loads, a very interesting video silhouette begins to play. Reminiscent of HBO’s True Detective series intro credit scene, the landing page displays a waterfall video within a woman’s figure. It is very unique in its minimalist form. Ambient music also begins to play in the background, making the experience not only visual, but also quite experiential (if one puts on headphones as instructed).
When the user scrolls down, the site transitions pages and the number 50 drops by one. More beautiful scenes are presented to the user. Each detail page allows the user to click to read more about the location shown. It also allows the user to book travel to that particular location using KLM.com.
iFly50 does a fantastic job at bringing their services full circle. They visually sell you on 50 amazing locations using their microsite, and then they literally sell you those locations via their travel booking site. It is a phenomenal marketing and sales experience. For that reason, and the reasons listed above, we’ve chosen this site as our site of the week. Be sure to check it out today.