ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Brand Thinking
Bleeding edge thinking on branding and marketing


How to Recognize Great Work?

By Burkey Belser
October 28, 2010
How to Recognize Great Work?

This post isn't just for clients. It's for designers, account executives and the entire team. How do you know when you design something wonderful or see something great? Me, I sometimes feel a tone like a tone from a tuning fork. Sometimes, I hear a snap, as in crackle and pop. Sometimes I don't hear anything because an "Oh!" has burst through my lips. Sometimes I bounce off my seat just a bit. Always, my face is covered in a smile. I feel pleased with myself to a fault. I've broken through. I've created not just something that's good but something that's delightful, smart, engaging and, if only for a moment, supremely satisfying.

If none of this happens, you the designer haven't done your job. Keep plugging. You, the client, want a similar, although reflected, thrill.