2017 ASAE annual conference


attract and keep members

We will be exhibiting at the ASAE Annual Meeting and Expo from August 12-August 15. Be sure to stop by booth #339 to learn more about our association work, and if you’re an attendee, to claim your sweet treat! We would love to see you!

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Brand Thinking
Bleeding edge thinking on branding and marketing


How to Recognize Great Work?

By Burkey Belser
October 28, 2010
How to Recognize Great Work?

This post isn't just for clients. It's for designers, account executives and the entire team. How do you know when you design something wonderful or see something great? Me, I sometimes feel a tone like a tone from a tuning fork. Sometimes, I hear a snap, as in crackle and pop. Sometimes I don't hear anything because an "Oh!" has burst through my lips. Sometimes I bounce off my seat just a bit. Always, my face is covered in a smile. I feel pleased with myself to a fault. I've broken through. I've created not just something that's good but something that's delightful, smart, engaging and, if only for a moment, supremely satisfying.

If none of this happens, you the designer haven't done your job. Keep plugging. You, the client, want a similar, although reflected, thrill.