Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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How to Recognize Great Work?

By Burkey Belser
October 28, 2010
How to Recognize Great Work?

This post isn't just for clients. It's for designers, account executives and the entire team. How do you know when you design something wonderful or see something great? Me, I sometimes feel a tone like a tone from a tuning fork. Sometimes, I hear a snap, as in crackle and pop. Sometimes I don't hear anything because an "Oh!" has burst through my lips. Sometimes I bounce off my seat just a bit. Always, my face is covered in a smile. I feel pleased with myself to a fault. I've broken through. I've created not just something that's good but something that's delightful, smart, engaging and, if only for a moment, supremely satisfying.

If none of this happens, you the designer haven't done your job. Keep plugging. You, the client, want a similar, although reflected, thrill.