Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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How to Recognize Great Work?

By Burkey Belser
October 28, 2010
How to Recognize Great Work?

This post isn't just for clients. It's for designers, account executives and the entire team. How do you know when you design something wonderful or see something great? Me, I sometimes feel a tone like a tone from a tuning fork. Sometimes, I hear a snap, as in crackle and pop. Sometimes I don't hear anything because an "Oh!" has burst through my lips. Sometimes I bounce off my seat just a bit. Always, my face is covered in a smile. I feel pleased with myself to a fault. I've broken through. I've created not just something that's good but something that's delightful, smart, engaging and, if only for a moment, supremely satisfying.

If none of this happens, you the designer haven't done your job. Keep plugging. You, the client, want a similar, although reflected, thrill.