How to Deliver an Uplifting Branded User ExperienceBy Joe Walsh
December 16, 2014
I’ve never been to the Space Needle in Seattle. Nor have I been to Seattle, for that matter. But a quick virtual tour of spaceneedle.com made me want to visit both. I guess you’d call that a marketing success story, even though I’ve yet to book a ticket to the city or the landmark.
Here’s what impressed me about the website design and made the experience enjoyable. The desktop and mobile version of the site...
- Preview what it is like to be there—literally. Views and attractions from many levels of the elevator ride were shared as a I scrolled my way to the top.
- Got me involved. I scrolled my way to the top and checked out the curated attractions by hitting buttons and learning my way up the needle.
- Kept me involved with sharp graphics, animation and snackable content.
- Allowed me to share with others through social and other media—#sneedle.
- Went above and beyond in delivering a branded user experience (see the top of the ride/scroll).
Beyond a trip to the Northwest, the visit got me thinking about better branded experiences on our own website. Hope it does the same for you.
Enjoy the ride.