ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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How to Deliver an Uplifting Branded User Experience

By Joe Walsh
December 16, 2014
How to Deliver an Uplifting Branded User Experience

I’ve never been to the Space Needle in Seattle. Nor have I been to Seattle, for that matter. But a quick virtual tour of spaceneedle.com made me want to visit both. I guess you’d call that a marketing success story, even though I’ve yet to book a ticket to the city or the landmark.

Here’s what impressed me about the website design and made the experience enjoyable. The desktop and mobile version of the site...

  1. Preview what it is like to be there—literally. Views and attractions from many levels of the elevator ride were shared as a I scrolled my way to the top.
  2. Got me involved. I scrolled my way to the top and checked out the curated attractions by hitting buttons and learning my way up the needle.
  3. Kept me involved with sharp graphics, animation and snackable content.
  4. Allowed me to share with others through social and other media—#sneedle.
  5. Went above and beyond in delivering a branded user experience (see the top of the ride/scroll).

Beyond a trip to the Northwest, the visit got me thinking about better branded experiences on our own website. Hope it does the same for you.

Enjoy the ride.