Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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How to Blog-The Second Course

By Greenfield/Belser
February 9, 2011
How to Blog-The Second Course

Earlier we wrote about the basics of blogging – consider that a first course. Here's the second:

  1. Write about what you know AND have opinions on; news comes from a newspaper; blogs offer a mix of news and opinion. This is where you demonstrate thought-leadership.
  2. Tap into the company intellect–write posts that combine two practice groups' perspectives.
  3. Have a brand voice. We maintain a consistent style and voice throughout all our posts. This helps ensure a cohesive experience–no matter which topic we are covering or who is writing about it.
  4. Keep it concise–two to three paragraphs, max.
  5. Be conversational–write the way we talk.
  6. Always link to the original source of the content–period.
  7. Use images and video whenever possible–it captures more readers' attention.