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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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How to Blog-The Second Course

By Greenfield/Belser
February 9, 2011
How to Blog-The Second Course

Earlier we wrote about the basics of blogging – consider that a first course. Here's the second:

  1. Write about what you know AND have opinions on; news comes from a newspaper; blogs offer a mix of news and opinion. This is where you demonstrate thought-leadership.
  2. Tap into the company intellect–write posts that combine two practice groups' perspectives.
  3. Have a brand voice. We maintain a consistent style and voice throughout all our posts. This helps ensure a cohesive experience–no matter which topic we are covering or who is writing about it.
  4. Keep it concise–two to three paragraphs, max.
  5. Be conversational–write the way we talk.
  6. Always link to the original source of the content–period.
  7. Use images and video whenever possible–it captures more readers' attention.